If you run a business online or just use Google every day, the way you find information is changing, and it’s worth understanding what’s happening behind the search bar!
Google Search used to send you to websites. With the AI-powered search announced at its I/O conference, Google is becoming both the place you discover information and the place you get it, drawing from the public web. In this video, we use apartments.com as a real-world example to break down what Google is really building and what it could mean for website traffic, revenue, and how we all get our information.
But we don’t stop there! We get to the part that matters most for business owners: every business quietly depends on something it can’t control, and that dependency is a vulnerability. We walk you through how to map those dependencies, stress-test them, and reduce your risk before someone else rewrites the rules overnight. Is Google trying to own the internet the way Amazon owns retail? Watch the full video and tell us what you think in the comments!